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Use Cases

Be notified when a company launches new products

Track product launches from companies you care about, effortlessly

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Mike Choi
Mike Choi

As a founder, product manager or marketing leader, it's critical to stay on top of what new capabilities your competitors are launching. But with so many companies innovating rapidly, it can be time-consuming and difficult to manually track every product announcement and website update across all your competitors. Luckily, Campana makes it effortless to get alerts whenever a rival company releases a new feature. Here's how you can set it up in just a few simple steps.

What you will need

  1. Campana account. Sign up for a free account here
  2. URLs of the companies you want to keep track of

Step 1: Navigate to Companies tab

  1. Go to and sign in
  2. Navigate to the "Companies" tab

Step 2: Add companies

  1. Click "Add company"
  2. Paste the URL of the company you want to track and click "Track"

Note that if you stop here, Campana will only notify you of page additions and deletions via sitemap changes. This can be a good starting point if you don't know which pages a company announces their products on. However, we recommend you to continue onto step 3 to target specific pages to be notified of new product launches.

Enter the URL of a new company you wish to track
Enter the URL of a new company you wish to track

Step 3: Add specific pages to monitor

To ensure you capture all relevant feature announcements, it's important to track the right pages for each company. Campana will automatically suggest key pages to monitor based on an analysis of the company's sitemap and content. Review the list of recommended pages, which often include:

  • Home page
  • Product pages
  • Blog
  • Changelog
  • Press releases

If a critical page is missing from the auto-generated suggestions, you can easily add it by typing in the page URL and clicking "Track". This is especially useful for blog posts, changelog entries, or other announcement pages that may be missed by the automatic page detection.

Add specific pages to track
Add specific pages to track

Step 4: Sit back and relax ☕

Congratulations! You've just set up Campana to notify you whenever a company launches a new product. Now, sit back and relax, and enjoy the convenience of knowing that you can always keep track of the latest product launches from your favorite companies.

We'd love to hear from you and learn other use cases you have in mind. Feel free to send me an email, book a call or follow our Twitter for updates.