Is your competitor hiring?

Monitoring your competitors' job postings is a powerful way to gain insights into their strategies, priorities, and growth plans. In this blog post, we'll discuss how Campana, a web monitoring tool, can help you effectively track job postings and gain a competitive advantage by providing valuable information about the roles companies are actively hiring for.

Why Monitor Job Boards?

Job boards are a crucial part of a company's online presence. They are the first point of contact for prospective employees, and they can provide valuable information about the company's culture, mission, and hiring practices. However, most people forget the fact that job boards also serve as a way to derive insights into a company's growth plans. We believe that if you want to understand a company in depth, it is critical that you understand how their job board evolves over time.

Below are four data points you can derive by monitoring your competitors' job boards:

1. Identify growth areas

By analyzing the types of roles a company is hiring for, you can determine which areas they are focusing on and where they plan to expand. For example, if a competitor is actively seeking data scientists and machine learning engineers, it's a clear indication that they are investing in AI and advanced analytics.

2. Detect strategic shifts

Sudden changes in hiring patterns can signal a shift in a company's strategy. If a competitor that traditionally focused on brick-and-mortar retail starts hiring e-commerce specialists and digital marketers, it suggests they are pivoting towards online sales channels.

3. Assess financial health

The volume and frequency of job postings can provide insights into a company's financial well-being. A steady stream of new openings indicates growth and stability, while a sudden drop or prolonged hiring freeze may hint at financial difficulties or internal challenges.

4. Identify talent gaps

By examining the specific skills and experience required for the roles a competitor is hiring for, you can identify potential talent gaps within their organization. This information can be used to tailor your own hiring strategies and attract top talent in those areas.

How to Monitor Job Postings

Let's walk through how you can use Campana's powerful yet easy-to-set-up page monitoring feature to monitor your competitors' job postings. This will take ~2 minutes.

Step 1. Navigate to Companies tab

1. Go to app.getcampana.com and sign in
2. Navigate to the "Companies" tab

Step 2: Add companies

If you have already added companies you want to monitor, you can skip this step.

1. Click "Add company"
2. Paste the URL of the company you want to track and click "Track"

Step 3: Add specific job board pages to monitor

1. Click "Add page"
2. Paste the URL of your competitor's job board page and click "Track"

💡 Campana will automatically try to find the URL of the job board page for you. If it doesn't work, you can manually add the page.

Step 4: Sit back and relax

Congratulations! You have successfully set up job monitoring for your competitors. Campana will now automatically monitor the job board pages and notify you when there are new job postings. The cool thing about Campana is that in your daily / weekly email, it will let you know exactly which position was either posted, removed, or updated from the job board.

We hope you found this tutorial useful and that it will help you stay ahead of the curve in the competitive landscape. We'd love to hear from you and learn other use cases you have in mind. Feel free to send me an email, book a call or follow our Twitter for updates.