Back to blog

Why Every Founder Should Keep an Eye on Their Competitors

The Art of War

Cover Image for Why Every Founder Should Keep an Eye on Their Competitors
Somi Kim
Somi Kim

As a founder, you're always juggling a million things - building your product, talking to customers, raising funds, and the list goes on. It's easy to get caught up in the day-to-day and lose sight of what's happening in your market. But here's the thing: every great founder should keep an eye out for their competitors. Sun Tzu, author of "The Art of War", famously said "지피지기 백전불태 (知彼知己 百戰不殆): Knowing yourself and your enemy will make you invincible in a hundred battles." In other words, understanding your own business and your competitors is crucial for success.

What is Competitive Intelligence?

Competitive intelligence is the process of gathering and analyzing information about your competitors, their products, their marketing strategies, and their customers. It helps you understand your market, identify opportunities and threats, and make informed decisions about your business. As the Harvard Business Review notes, competitive intelligence isn't just about tracking your direct competitors, but also understanding broader industry trends and adjacent markets.

But let's be real, who has the time to constantly monitor their competitors' every move? We all know it's something we should be doing, but it's not exactly the most thrilling task on our to-do list. It's like going to get a annual health checkup – we know it's important for our long-term health, but it's just so easy to keep putting it off until tomorrow. And then, before we know it, we find ourselves playing catch-up in a world that's moving at lightning speed. We're left wondering how our competitors managed to launch that new feature or expand into that new market while we were busy focusing on other things. It's a frustrating feeling, but it doesn't have to be this way. That's where Campana comes in.

How Campana Makes Competitive Intelligence Easy

Campana is an all-in-one tool that helps you stay on top of your competitors without lifting a finger. It automatically tracks your competitors' website changes, marketing campaigns, product updates, and more. Each week, you get a digestible report of everything that's happened, so you can quickly identify any important changes or trends.

But the best part? Campana does all the heavy lifting for you, so you can focus on what you love doing - running and building your business. With Campana, competitive intelligence becomes a breeze, allowing you to truly embody the spirit of "지피지기 백전불태." So if you're a founder who wants to build a successful, sustainable business, we welcome you to think about the importance of competitive intelligence. If it worked for Sun Tzu during his wars against feudal states of ancient China, it might just as well work for your business.